Design enables low-risk development
Market competition is increasingly fierce. Success requires both improving your current services and mapping out new business opportunities. It is difficult to accurately identify the potential of individual ideas and innovations in advance, however, which is why companies often have to make major investments without knowing how they will finally pay out. UnSeen Labs gives you the tools for low-risk product development.
Here’s how we do it
Over the past five years, our crystal ball has helped UnSeen Labs design several winning solutions and prototypes. There’s no need for a meticulous upfront product specification – we know how to get the ball rolling. Just tell us what you and your customers need and we’ll take it from there.
Research and innovate
We’ll discover what your customers truly need. We crystallize customer needs, come up with the ultimate solutions and make a solid plan to bring them to life.
Build and test
After selecting the best idea, we’ll build a prototype and test how it works. We’ll analyze the technology and business potential and help getting feedback from your target group.
Measure and learn
We help you identify the best performance metrics and how to interpret the test results with them. We’ll analyze what works and what doesn’t. We’ll improve and adapt and come up with the next version.
Go to market
You can feel confident about developing a well-tested, proven solution to a real-world product or service. The accumulated data allows us to turn the solution into sustainable business.
Business-driven product and service development
Why create products or services that no-one wants to buy or use? UnSeen Labs is an efficient way to discover if your business, product or service idea is really viable and how it meets customer needs while being commercially attractive. Instead of guesswork, the Labs working method is based on solid groundwork: we test productize your solution and also collect data and insights that help you calculate your return on investment and prioritize future development steps.
Through UnSeen Labs, we have previously supported our customers’ business by identifying value-adding ways to collect, utilize and present machine sensor data, for example. We have also created services-based business to accompany physical products and investigated how we can make production and on-site work more efficient. Furthermore, we have evaluated the optimal technology options for solving a specific customer challenge.
When there’s business potential, there’s also technology that delivers
Your customer’s actual needs can be discovered with a simple user interface mockup, without writing a single line of code or component. Early testing makes it possible to change or even scrap a solution at an early stage, saving you both time and money.
Once we understand your customer, it’s time to build a prototype. What’s best about a prototype that’s based on customer understanding is the fact that we can set specific success metrics for the prototype. For example, we can study if the customers actually use all the requested features. If they don’t, it’s possible to cut or postpone any underused features.
What you get as a result is the best solution that matches customer needs as well as a prioritized plan for solution implementation.